How Would You Rate Your Econ Dev Marketing in 2016?

Posted by Whitney Daly on Oct 31, 2016 1:23:38 PM

If you had to grade your marketing efforts this year, what would you give yourself? Did your economic development organization blow it out of the water, or were your marketing efforts somewhat lackluster due to decreased budget or resources? Whatever your situation, it's important to reflect on what you did well, and what should be improved upon for next year. And while we realize that 2016 isn't over, starting this process before the end of the year will allow you to jump start your 2017 efforts as soon as January 1. 

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Topics: Economic Development Metrics, Economic Development Marketing, Email Marketing, Content Marketing

The Power of Infographics in Economic Development

Posted by Whitney Daly on Jul 29, 2016 11:11:15 AM

46% of marketers say photography is critical to their current marketing and storytelling strategies (CMO Council)

Content with relevant images gets 94% more views than content without relevant images (Kissmetrics)

Infographics are liked and shared on social media 3X more than other any other type of content (massplanner)

Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up from 51% to 62% (Content Marketing Institute)

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Topics: Economic Development Marketing, site selectors, visual content marketing, Content Marketing

Free (Free!) Economic Development Marketing Tools

Posted by Whitney Daly on Jun 29, 2016 3:08:02 PM

Free normally gets people's attention. But to be honest, free doesn't always equate to relevant, quality, or substantial. Free can sometimes be synonymous with a catchy offer that initially draws you in but really is of no benefit or consequence. If you're like us, you want the best of both worlds. Free and favorable.

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Topics: Economic Development Marketing, Economic Developers, Content Marketing, Email Marketing

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