Creating Personas Creates Interaction in Econ Dev

Posted by Whitney Daly on Jun 15, 2016 2:03:23 PM

 

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Topics: Economic Development, Content Marketing, Economic Developers, Marketing Personas, Buyer Personas

Gated Content: A Nuisance for Users or Smart Marketing?

Posted by Whitney Daly on May 6, 2015 11:30:00 AM

Are email addresses “the high value currency of exchange on the web?” According to some, yes. Obtaining an email address is now valued as much as, if not more than, prospecting with someone in the flesh. Why? Both are considered leads, and both are considered warm leads. So what makes an email address so prized? Some say an email address is the lifeblood of any successful list, but to us, it’s so much more. It’s the gateway to communication, conversation, opportunity, and taking that next step with someone who’s ready to explore, join, and even buy with a company or organization.

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Topics: Economic Development, Content Marketing, Gated Content, Email Marketing

A Guide to Unleashing Killer Content Marketing on LinkedIn

Posted by Whitney Daly on Mar 3, 2015 12:25:00 PM

Are you already publishing content on LinkedIn? If so, what strategies are working for you, and what type of content elicits the most reaction from your audience(s)? If you’re not yet publishing content on the professional networking site, here’s why you should start.

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Topics: Content & Writing, Online Marketing, Content Marketing, Networking, LinkedIn

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