Are you already publishing content on LinkedIn? If so, what strategies are working for you, and what type of content elicits the most reaction from your audience(s)? If you’re not yet publishing content on the professional networking site, here’s why you should start.

Most of us know who our competitors are, right? We are constantly looking to out-bid, out-sell, or out-do these guys, because after all, that’s our job. But what about those who we’re competing against online? We all know the most important real estate is at the top of Google’s page one, but how do we get there? Once there, how do we stay there? How do we overcome a competitor who might be ranking above us?

“To blog or not to blog,” that’s no longer the question. 

The question for economic developers is now: “What should I write?” “How many times should I post content?”  “How do I increase user engagement with my blog?” These questions are enough for many to simply throw in the towel. That's where Atlas comes in with our tried and true blogging tips to help you sort through the muck of blogging madness. 

 

Here are the five tips to make sure your economic development blog is a success!

1. Write unique, interesting material:
   This may come as a shock, but people just don’t want to read about the new hire, the company party, etc. People want to read about what matters and relates to them. Writing about subjects that matter to your target audiences will situate you as a thought leader in your industry. Honestly evaluate content and make it interesting.

2. Keep up on pop-culture and current affairs:
   Ever wonder how a post goes viral? Posts go viral when a lot of people are writing about something people already want to know about.  Taking a new stance on a popular subject could get your blog a lot of airtime. 

3. Update your blog regularly:
   Nothing makes you obsolete quite as quickly as having tired old content. When you post content regularly you won’t just gain followers you’ll gain valuable industry visibility. Not to mention increase your SEO standing.

4. Add a CTA for user engagement:
   The ultimate goal of your blog is to get to know your audience.  Give your target audience offers that appeals to them, and allows you to collect valuable information about them. 

5. Don’t be afraid to publicize your post:
   Once you’ve completed these steps and have written an interesting article, shout it on the rooftops! Post it on Twitter, LinkedIn and Facebook. Consider sending an email to your clients to publicize it even more. You have valuable information, now make sure to share it!