Gearing up for Gering

Posted by Whitney Daly on Oct 17, 2016 11:20:04 AM

This Thursday, we'll be hanging out in Gering, Nebraska, and despite it being but just a small city in Western Nebraska (population: 7,800), it really has a lot to offer. The Gering Convention and Visitors Bureau paints a picture of Gering that can inspire anyone looking for a small town adventure. And while we're not necessarily trying to re-live our Oregon Trail days by visiting (Gering is a well-known landmark on the Trail), we will be there this week for the Nebraska 2016 Tourism Conference. 

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Topics: tourism marketing, destination marketing

Telling The Cumberland Valley's Story Via Video

Posted by Whitney Daly on Sep 6, 2016 11:34:37 AM

We came, we saw, we captured moments. Last week, Bradley Hein, our Associate Creative Director, led a group of models and videographers on a journey through the Cumberland Valley (Pennsylvania) to help share the community's tourism story via video - a strategy many in the destination marketing sphere are using to promote their places. Video is being used by businesses and communities A to Z to communicate a brand story, explain a value proposition, and build relationships with customers and prospects. And that's exactly what our team set out to do for the Cumberland Valley. 

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Topics: Digital Marketing, Digital Lead Generation, destination marketing, tourism marketing, Tourism

Tourism & ED Meet Again…in Croatia

Posted by Whitney Daly on Jul 14, 2016 2:19:03 PM

Atlas intern Matt Boselli recently traveled to Italy and Croatia for a study abroad endeavor. Through his lens, we see just how paramount tourism can be in shaping – and re-building – an entire country. His travels show us, firsthand, the impact that tourism has on a country’s ability to regain economic strength and become a player in a national and international ecosystem.

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Topics: Tourism, tourism marketing, destination marketing, Economic Development, economic impact

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