This Thursday, we'll be hanging out in Gering, Nebraska, and despite it being but just a small city in Western Nebraska (population: 7,800), it really has a lot to offer. The Gering Convention and Visitors Bureau paints a picture of Gering that can inspire anyone looking for a small town adventure. And while we're not necessarily trying to re-live our Oregon Trail days by visiting (Gering is a well-known landmark on the Trail), we will be there this week for the Nebraska 2016 Tourism Conference.
We came, we saw, we captured moments. Last week, Bradley Hein, our Associate Creative Director, led a group of models and videographers on a journey through the Cumberland Valley (Pennsylvania) to help share the community's tourism story via video - a strategy many in the destination marketing sphere are using to promote their places. Video is being used by businesses and communities A to Z to communicate a brand story, explain a value proposition, and build relationships with customers and prospects. And that's exactly what our team set out to do for the Cumberland Valley.
Atlas intern Matt Boselli recently traveled to Italy and Croatia for a study abroad endeavor. Through his lens, we see just how paramount tourism can be in shaping – and re-building – an entire country. His travels show us, firsthand, the impact that tourism has on a country’s ability to regain economic strength and become a player in a national and international ecosystem.