The Road to Economic Development Marketing Reinvention

Posted by Whitney Daly on Sep 27, 2016 8:36:00 AM

It's that time of year again. The season when most people are unpacking their fall and winter clothes. Decorating their homes with harvest accoutrements. And for some, obsessing over all things pumpkin spice. But for us, it's a little different. What we most look forward to at the end of September is our white paper - an annual long-form document that we produce for the economic development profession. The research and industry insight included in the paper come from a variety of sources, and it's information that all in economic development can use to better position their communities for success; and this year, that success spawns from work in the digital ecosystem. 

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Topics: Economic Development Marketing, Economic Development, High Performance Economic Development, Digital Marketing, Digital Economic Development

EDO Marketing Budgets: Boom or Bust?

Posted by Whitney Daly on Aug 22, 2016 3:40:05 PM

EDOs have varying marketing budgets. Depending on a plethora of different things like availability of private funding, access to grants, and fundraising efforts, an EDO might have $10,000 or $100,000 dedicated to promoting assets and marketing in general. There's no one-size-fits-all approach, but there are ways to stretch a small budget, and spend a large budget wisely. We can't forget, too, that boards and stakeholders often play a significant role in deciding where money is allocated, how it's spent, and what specific activities deserve it the most.

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Topics: Digital Marketing, Digital Lead Generation, Economic Development Marketing, Digital Economic Development, Economic Development Websites

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