A Familiar Face Returns to Atlas

Posted by Whitney Daly on Apr 11, 2017 11:55:59 AM

It is with great enthusiasm we welcome back a familiar face to the Atlas team. Lucy Bowman re-joins us as Vice President and will be primarily focused on enhancing client relationships and strengthening the agency's creative product. In her first stint at Atlas as the Director of Insight, Strategy, and Media, Lucy oversaw the strategic and creative direction at the agency, crafting new brands, marketing strategies, and media plans for clients all over the country. Lucy brings over 15 years of experience in advertising and marketing, primarily in the tourism, real estate, and economic development industries both nationally and internationally.

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Topics: Digital Economic Development, Digital Marketing, Economic Development, Tourism, tourism marketing, destination marketing, Economic Development Marketing

11 Ways to Ring in the New Year Economic Development Style

Posted by Whitney Daly on Dec 7, 2016 1:30:26 PM

Throughout the year, we've spoken to hundreds of economic developers, whether by way of presentation, webinar, lunch, or pitch. And we've offered thousands of pieces of advice along the way, all in the name of making communities great. It's really what we're passionate about, and we're confident many of you would attest to this very point. Nothing we say or do lacks genuine thought or interest in the people we call clients, partners, colleagues, and friends, and with that, we're back with more counsel. Here are 11 things economic developers can do to energize their efforts heading into 2017. 

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Topics: Digital Marketing, Digital Economic Development, Economic Development, Community Marketing

The Road to Economic Development Marketing Reinvention

Posted by Whitney Daly on Sep 27, 2016 8:36:00 AM

It's that time of year again. The season when most people are unpacking their fall and winter clothes. Decorating their homes with harvest accoutrements. And for some, obsessing over all things pumpkin spice. But for us, it's a little different. What we most look forward to at the end of September is our white paper - an annual long-form document that we produce for the economic development profession. The research and industry insight included in the paper come from a variety of sources, and it's information that all in economic development can use to better position their communities for success; and this year, that success spawns from work in the digital ecosystem. 

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Topics: Economic Development Marketing, Economic Development, High Performance Economic Development, Digital Marketing, Digital Economic Development

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