EDO Marketing Budgets: Boom or Bust?

Posted by Whitney Daly on Aug 22, 2016 3:40:05 PM

EDOs have varying marketing budgets. Depending on a plethora of different things like availability of private funding, access to grants, and fundraising efforts, an EDO might have $10,000 or $100,000 dedicated to promoting assets and marketing in general. There's no one-size-fits-all approach, but there are ways to stretch a small budget, and spend a large budget wisely. We can't forget, too, that boards and stakeholders often play a significant role in deciding where money is allocated, how it's spent, and what specific activities deserve it the most.

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Topics: Digital Marketing, Digital Lead Generation, Economic Development Marketing, Digital Economic Development, Economic Development Websites

ED Websites That Wow...But How?

Posted by Whitney Daly on Mar 30, 2016 10:32:48 AM

What is a website? (Silly question.) What is the purpose of a website? (Most think it's just a necessity these days.) And what is the value of a website? (Many are unsure of the untapped value that websites truly have.) For the economic development industry, a website is a powerful tool that tells a story, that entices, and that leverages a community's assets. More importantly, a website can be a main driver in the location evaluation process, and eventually, a site selector's decision to choose a certain location over another. And no economic development organization wants their community to be overlooked due to a lack of digital existence.

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Topics: Websites, Economic Development Websites, Digital Marketing

Greater Williamsburg Partnership Website Launch

Posted by Whitney Daly on Feb 19, 2016 10:14:26 AM

We love creating websites - those that showcase a community in all its glory. And we couldn't be more pleased with Greater Williamsburg Partnership's final product. 

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Topics: Economic Development, Economic Development Websites

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