Are email addresses “the high value currency of exchange on the web?” According to some, yes. Obtaining an email address is now valued as much as, if not more than, prospecting with someone in the flesh. Why? Both are considered leads, and both are considered warm leads. So what makes an email address so prized? Some say an email address is the lifeblood of any successful list, but to us, it’s so much more. It’s the gateway to communication, conversation, opportunity, and taking that next step with someone who’s ready to explore, join, and even buy with a company or organization.