And The (Economic Development) Winners Are...

Posted by Whitney Daly on Sep 28, 2016 12:08:34 PM

All economic development organizations can find value in metrics that drive outcomes - we believe this to be true, especially given our work in more than 190 communities around the world. Metrics are only going to grow in importance as investors continue to ask: “What have you done for me lately?” And, as public funding continues to decrease, private funders will move to fill the gap, but will need impact metrics to commit to their investment long term.

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Topics: High Performance Economic Development, International Economic Development Council, Economic Development Metrics

The Road to Economic Development Marketing Reinvention

Posted by Whitney Daly on Sep 27, 2016 8:36:00 AM

It's that time of year again. The season when most people are unpacking their fall and winter clothes. Decorating their homes with harvest accoutrements. And for some, obsessing over all things pumpkin spice. But for us, it's a little different. What we most look forward to at the end of September is our white paper - an annual long-form document that we produce for the economic development profession. The research and industry insight included in the paper come from a variety of sources, and it's information that all in economic development can use to better position their communities for success; and this year, that success spawns from work in the digital ecosystem. 

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Topics: Economic Development, Economic Development Marketing, High Performance Economic Development, Digital Marketing, Digital Economic Development

Love - and metrics - are in the air!

Posted by Whitney Daly on Feb 11, 2016 8:00:00 AM

We love this time of year. All things pink and red, chocolate, roses, and conversation hearts abound. Restaurants experience a higher number of reservations. Street vendors earn easy money selling overpriced roses. And Victoria's Secret sales skyrocket. There are a plethora of reasons you should really be feeling the love come this weekend. 

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Topics: Economic Development, High Performance Economic Development, Metrics, High Performance Economic Development Survey

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