Random Acts of Marketing Don't Work

Posted by Whitney Daly on Nov 18, 2016 11:09:10 AM
 
The International Economic Development Council (IEDC) and the Arizona Association for Economic Development (AAED) put on a stellar marketing course recently in Phoenix, AZ. And what a great place for a conference in November. It's warm, unlike most others places around the country, although it has been unseasonably nice in Denver this month. We're not complaining!
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Topics: IEDC, International Economic Development Council, Economic Developers, Economic Development Marketing

That's an IEDC Wrap!

Posted by Whitney Daly on Oct 6, 2016 10:44:21 AM
IEDC's 2016 Annual Conference in Cleveland was a huge success. And for a couple of different reasons. We saw - and connected with - many familiar faces and were able to meet a lot of new industry professionals too. We had the privilege of speaking at the conference, and our Innovate Like Apple presentation was well-received (due in part to Tom Lix's great delivery of his Cleveland Whiskey story). We hosted a fun and lively event at Hodge's, where everyone enjoyed food, drinks, and catching up in a casual and informal setting. (Thanks to all who attended!) We were able to have a lot of quality conversations with our current clients and some prospective ones too, sharing what we've been doing to help EDOs impact their communities and really make a difference. And lastly, we handed out 200 digital copies of our annual white paper that we've since been circulating via email and social media. 
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Topics: International Economic Development Council, Economic Developers, Economic Development Marketing

And The (Economic Development) Winners Are...

Posted by Whitney Daly on Sep 28, 2016 12:08:34 PM

All economic development organizations can find value in metrics that drive outcomes - we believe this to be true, especially given our work in more than 190 communities around the world. Metrics are only going to grow in importance as investors continue to ask: “What have you done for me lately?” And, as public funding continues to decrease, private funders will move to fill the gap, but will need impact metrics to commit to their investment long term.

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Topics: High Performance Economic Development, Economic Development Metrics, International Economic Development Council

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