Pro Bono Branding Project for NC Region

Posted by Lucy Bowman on Feb 11, 2019 2:48:45 PM

A few months ago, Atlas was approached by the International Economic Development Council (IEDC) to participate in a pro bono branding project for southeastern North Carolina. Representing 12 counties from Fayetteville to Wilmington, southeastern North Carolina felt major impacts from hurricanes Florence and Matthew that occurred only 22 months apart. Although the region has made significant progress in their recovery, many small towns in rural parts of the region have not bounced back from all of the damage caused by monumental flooding. 

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Topics: Place Branding, Branding in Economic Development, International Economic Development Council

Random Acts of Marketing Don't Work

Posted by Whitney Daly on Nov 18, 2016 11:09:10 AM
The International Economic Development Council (IEDC) and the Arizona Association for Economic Development (AAED) put on a stellar marketing course recently in Phoenix, AZ. And what a great place for a conference in November. It's warm, unlike most others places around the country, although it has been unseasonably nice in Denver this month. We're not complaining!
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Topics: IEDC, International Economic Development Council, Economic Developers, Economic Development Marketing

That's an IEDC Wrap!

Posted by Whitney Daly on Oct 6, 2016 10:44:21 AM
IEDC's 2016 Annual Conference in Cleveland was a huge success. And for a couple of different reasons. We saw - and connected with - many familiar faces and were able to meet a lot of new industry professionals too. We had the privilege of speaking at the conference, and our Innovate Like Apple presentation was well-received (due in part to Tom Lix's great delivery of his Cleveland Whiskey story). We hosted a fun and lively event at Hodge's, where everyone enjoyed food, drinks, and catching up in a casual and informal setting. (Thanks to all who attended!) We were able to have a lot of quality conversations with our current clients and some prospective ones too, sharing what we've been doing to help EDOs impact their communities and really make a difference. And lastly, we handed out 200 digital copies of our annual white paper that we've since been circulating via email and social media. 
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Topics: International Economic Development Council, Economic Developers, Economic Development Marketing

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