The Future of Economic Development Is Online

Posted by Jenny Lee on Nov 19, 2015 6:13:19 PM

Chances are your EDO is online.  But when it comes to your organization’s website, how would you describe it?  One that’s simply online, or one that’s vibrant and engaging?  In today’s world, the latter is crucial for economic development websites to succeed.

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Topics: Social Media, Economic Development, Online Marketing, IEDC, Websites, Economic Development Websites, Digital Marketing, sem, seo

A Guide to Unleashing Killer Content Marketing on LinkedIn

Posted by Whitney Daly on Mar 3, 2015 12:25:00 PM

Are you already publishing content on LinkedIn? If so, what strategies are working for you, and what type of content elicits the most reaction from your audience(s)? If you’re not yet publishing content on the professional networking site, here’s why you should start.

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Topics: Content & Writing, Online Marketing, Content Marketing, Networking, LinkedIn

How Marketing Automation Works for Places

Posted by Whitney Daly on Dec 3, 2014 9:41:19 AM

Marketing automation can be important for any organization looking to streamline operations and process flow. By utilizing marketing automation, you’ll find that your organization uses far less resources dedicated to the marketing and promotion of your place. And why is that important? If you use less time and money on attracting people or businesses to your location, you can spend more time generating quality conversations with prospects. Quality conversations often lead to qualified leads, which can lead to increased jobs and capital investment for your region. 

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Topics: Online Marketing, Economic Development Marketing, Place Marketing

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