We came, we saw, we captured moments. Last week, Bradley Hein, our Associate Creative Director, led a group of models and videographers on a journey through the Cumberland Valley (Pennsylvania) to help share the community's tourism story via video - a strategy many in the destination marketing sphere are using to promote their places. Video is being used by businesses and communities A to Z to communicate a brand story, explain a value proposition, and build relationships with customers and prospects. And that's exactly what our team set out to do for the Cumberland Valley.
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations. It's the "1+1=3" phenomenon, or the idea that two heads are better than one, or said another way, strength in numbers always prevails. No matter what you want to call it, the outcome, as we see it, is the same: When tourism entities and economic development organizations conspire together, the end result is more advantageous for each. Destination marketing organizations are able to attract more visitors, and see an increase in overnight stays and RevPAR. For EDOs, it means heightened visibility, more conversations with prospects, and more business relocations. It's truly a win-win environment when the two industries collide, and work together to see stronger, more profitable communities.
Atlas intern Matt Boselli recently traveled to Italy and Croatia for a study abroad endeavor. Through his lens, we see just how paramount tourism can be in shaping – and re-building – an entire country. His travels show us, firsthand, the impact that tourism has on a country’s ability to regain economic strength and become a player in a national and international ecosystem.