10 Things Social Media Can't Do

Posted by Guillermo Mazier on Nov 5, 2009 8:50:24 AM

A great Advertising Age article that talks about how social media--while valuable--is not a cure for all ills.

Social media can't:

  1. Substitute for marketing strategy.
  2. Succeed without top management buy-in.
  3. Be viewed as a short-term project.
  4. Produce meaningful, measurable results quickly.
  5. Be done in-house by the vast majority of companies.
  6. Provide a quick fix to the bottom line or a tarnished reputation.
  7. Be done without a realistic budget.
  8. Guarantee sales or influence.
  9. Be done by "kids" who "understand social innately."
  10. Replace PR.

Read their article for more detail on each of these 10 things social media can't do.

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