This fun, practical article offers 101 pieces of solid advice from small business bloggers. A lot of these tips also extend outside small business, into economic development, tourism and real estate strategies and online marketing efforts.
Some of my personal favorites include:
"Consider what need you're meeting for those reading your blog. If you're solving a problem, meeting a need or answering a question that people have - they'll be likely to not only keep coming back to your blog but will also be more willing to go deeper with you and your business in some way by buying a product or engaging your services. Be useful to someone and they'll become loyal to you."
— Darren Rowse, Problogger.net
"Respond. This is the single biggest advantage you have over the big guys. Not only are you in charge, you also answer the phone and read your email and man the desk and set the prices. So, don't pretend you have a policy. Just be human."
— Seth Godin, Seth's Blog
"Define your goals – Be clear on what you want. Do you want 20 more leads in your database? Do you want to generate $995K in net new customer in revenue this year? Do you want to add 15 new clients this quarter?"
— Jared Reitzin, Mobile Marketing Watch
"Best beats first. It doesn’t really matter who gets there first, so long as you figure out a way to produce a better solution, doggedly persist in bringing that solution to the world, and continually improve."
— Jim Collins, JimCollins.com
"Focus on generating attention. The Web has liberated us from the tyranny of paying for attention! Small business entrepreneurs can generate attention for their business in four main ways: You can BUY attention (this is called advertising); you can BEG for attention (this is called Public Relations); you can BUG people one at a time to get attention (this is called sales) or you can EARN attention online by creating great information that your buyers want to consume such as YouTube videos, blogs, Twitter feeds, photographs, charts, graphs, and ebooks—and it is all free. How are YOU generating attention?"
— David Meerman Scott, Web Ink Now
"Find your customers online and where they spend time. Once you've researched where your customers spend their time, use those venues to converse and collaborate with them toward shared mutual gain."
— Steve Rubel, SteveRubel.com
"When you do make a request, frame it in benefits to the prospect. For example instead of 'join my list', say 'get the 10 secrets to ... delivered to your email inbox'."
— Chris Garrett, ChrisG.com
"Be real when communicating with people on a blog. Don’t try to be someone you’re not. It’s impossible to keep up a facade over time. If you’re serious and more of a deep thinker type, then write that way on your blog. If you’re more of a quick-observation type of communicator, do that. There’s room for all kinds."
— Anita Campbell, Small Business Trends