It is with great enthusiasm we welcome back a familiar face to the Atlas team. Lucy Bowman re-joins us as Vice President and will be primarily focused on enhancing client relationships and strengthening the agency's creative product. In her first stint at Atlas as the Director of Insight, Strategy, and Media, Lucy oversaw the strategic and creative direction at the agency, crafting new brands, marketing strategies, and media plans for clients all over the country. Lucy brings over 15 years of experience in advertising and marketing, primarily in the tourism, real estate, and economic development industries both nationally and internationally.
Her love for connecting people and places developed at a young age, when she traveled with her family as they built golf courses all over the world. This allowed Lucy to experience first-hand how a tourism asset or a company can make a positive impact on a community.
"I truly believe that marketing a community with the right brand and the right story shapes how people perceive a place and that shaping those perceptions impacts how companies choose locations and how travelers choose vacation destinations. Discovering those stories and bringing them to life in the digital space is something I am passionate about, knowing that what we do here drives economic growth, and creates jobs in places from Detroit to Denver,” says Bowman. “Experiencing that payoff through the eyes of someone who now has a great job working with a great company in their community – that's why I love what we do here!”
At Atlas, we are focused on making places resonate with the right audience, whether that means helping clients emphasize economic development, real estate, tourism, or a combination of the three within their community through branding, integrated marketing, website design, and other services. We have had the pleasure of working with some incredible clients within the economic development and tourism industries in more than 200 communities in six countries and 48 states. All of our clients are doing tremendous work within their communities, and we strive to use our clout as a top marketing agency to help highlight their efforts. With Lucy back on board, our team is feeling stronger than ever, is ready to push the envelope, and produce our best work yet.