Jenny Lee

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5 Strategies to Leverage Tourism Marketing for Economic Development

Posted by Jenny Lee on Jan 11, 2016 1:49:22 PM


266 Million.  The number of jobs that were supported by the travel and tourism industry.

Over the years, tourism has become one of the world’s largest industries and one of the fastest growing economic sectors in the world.  As growth is only expected to increase, it’s essential your community utilizes tourism marketing and promotion to drive change and growth for your economy.

Does your economic development, chamber or DMO staff understand how to influence tourism marketing to drive your economy’s goals?  Interested in learning how?  Here are five strategies you can use to leverage tourism marketing for your community’s economic development.

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The Future of Economic Development Is Online

Posted by Jenny Lee on Nov 19, 2015 6:13:19 PM

Chances are your EDO is online.  But when it comes to your organization’s website, how would you describe it?  One that’s simply online, or one that’s vibrant and engaging?  In today’s world, the latter is crucial for economic development websites to succeed.

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Topics: Social Media, Economic Development, Online Marketing, IEDC, Websites, Economic Development Websites, Digital Marketing, sem, seo

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