266 Million. The number of jobs that were supported by the travel and tourism industry.
Over the years, tourism has become one of the world’s largest industries and one of the fastest growing economic sectors in the world. As growth is only expected to increase, it’s essential your community utilizes tourism marketing and promotion to drive change and growth for your economy.
Does your economic development, chamber or DMO staff understand how to influence tourism marketing to drive your economy’s goals? Interested in learning how? Here are five strategies you can use to leverage tourism marketing for your community’s economic development.