Bad Marketing is Worse than No Marketing

Posted by Guillermo Mazier on Nov 7, 2009 8:37:38 AM

According to data by Dynamic Logic, provided via BitBriefs, suggests that the worst-performing campaigns can negatively impact brand awareness, brand favor and purchase intent.

The message: don't take an indifferent prospect and make them dislike you. Instead, invest in great marketing and turn indifferent prospects into interested prospects.

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