Your website. Has it served you as well as it should in 2010?
Join us Wednesday, December 15th at 3pm EST for an Atlas Webinar.
Here at Atlas we believe that the best community websites, like the best communities, are relevant, truthful and different in the ways they present themselves to their key audiences. As a community competing in the global marketplace the most important thing you can do is differentiate yourself and further your marketing reach. And that’s where your website comes in.
With 10 years and seven international best of awards under our belts, we know that creating or redeveloping a new website and, in most cases, maintaining an existing website, is no easy task. With a culmination of research, brand integration, planning and highly functional information architecture, your website will serve as one of your most dynamic marketing platforms—a platform that will bear valuable fruit for years to come.
So how do you best leverage your website to increase your community's competitiveness?
For the last seven years Atlas has built or reviewed over 100 economic development websites using our in-house methodology. This process, which has undergone three major revisions, has kept us abreast of what the best and the brightest are doing to keep their websites fresh, relevant, and delivering high ROI to our client and participating organizations.
Join us Wednesday, December 15, 2010 at 3PM EST as we present “10 Smart Ideas for Your Economic Development Website.” Ben Wright, Atlas’ CEO, will cover the theory, technology and best practices of developing and maintaining a successful website in the profession. This presentation will offer webinar attendees with real analytical tools and takeaways for use to review and revamp your most important marketing asset—your website.
Who should attend?
- CEOs wondering about how to use their websites to drive organizational goals
- Marketing VP’s and Managers
- Business Development VP’s and Managers
- Staff charged with managing websites today
The discussion will cover the following topics:
- The best community branding online
- Tips for outstanding online content
- Outstanding website navigation and usability
- How to use social media effectively
- Best practices in website analytics
- Much more
Free to Atlas clients, discounted for the Atlas Next Gen Economic Development Marketers LinkedIn Group and $85 for the general public, this webinar will accelerate your website ROI.