2010 Industry Trends & 2011 New Product Offerings

Posted by Guillermo Mazier on Feb 8, 2011 9:26:48 AM

At Atlas, we believe in reviewing our work. We review our work not only during the production process, but after, too. Upon completion of each project, we learn from what we did and did not do with the goal of allowing ourselves to continue to evolve just as the media world does.

With that said, at the close of 2010, we asked our clients to take some time and review our work and let us know how we did (in addition to a few burning questions).

In response to industry trends, clients stated becoming more competitive as an organization and finding cost-effective marketing solutions as most important to them. One of the bigger trends includes having a “bigger presence online and figuring out how to efficiently work with partners in marketing efforts. Basically doing more with less.” In addition, some of them were able to utilize our free webinars and felt they were a great asset to them—especially in combination with a new website.

As for the Atlas team, we are taking our clients’ comments and making changes for the better. Since many clients expressed a need to get more for less, we are working to expand our offerings for groups with smaller budgets. While these new offerings will not have all the functionality of our larger sites, they will give smaller organizations the opportunity to grow their online presence and be ready for future growth.

We look forward to continued growth in new product offerings and continued success for all existing and new clients.

Topics: News

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