- The adoption of the use of social media at the city level rises alongside local incomes and the overall level of economic development
- Social media is more commonly used in places with higher levels of high-tech industry and higher rates of innovation
- Social media use is also associated with higher levels of human capital, measured as the share of adults with a bachelor’s degree or more education
- Social media centers are also associated with higher concentrations of creative class jobs in fields like science and technology; business, management, and finance; arts, culture, and entertainment; and health care and education
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Source: NetProspex 2010 Social Business Report.