I love this article (which I stumbled upon compliments of @halvorson)--with it's simple tips to make your content more effective, efficient and effortless. If you are getting ready to embark on a website project--or even if you have an already-launched site--take a few moments to read over her suggestions (develop a style guide, engage the writer early and often, make sure that content is a recognized part of all stages of your project, invest time and money and trust your processes and people) and the logic behind them.
2. Engage the writer early and often
Please, please, please, don’t leave the writer out of the loop until all of the research, design, and preliminary testing is done! A writer cannot contribute their expertise in information design, customer focus, or almost anything beyond grammar if you provide them with a fill-in-the blanks activity two seconds before release. Grammar is important, but it’s seriously not enough to compete in today’s online world. Find a writer who has great ideas about content that go beyond basic web writing. What can they contribute to content design, research, testing, marketing, or usability? Find that person, and then engage them early and often. Read More