Though this advice was originally intended for story writers, fiction-ers, creative writing aspirers--it's also sound, logical advice for an online marketing audience. No matter your topic, your business, your community, you can take these quotes to heart; cater to one audience, use plain English and so forth. Read on for some great advice from said great writers.
Never use a long word where a short one will do. - George Orwell
Never use the passive where you can use the active. - George Orwell
Never use a foreign phrase, scientific word, or jargon if you can think of an everyday English equivalent. - George Orwell
Use the time of a total stranger in such a way that he or she will not feel the time was wasted. -Kurt Vonnegut
Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia. - Kurt Vonnegut
Sound like yourself. - Kurt Vonnegut
Say what you mean to say. -Kurt Vonnegut
Keep your exclamation points under control. -Elmore Leonard
Get to the point. - Stephen King
Be relatable and honest. -Stephen King
Quotes came from this link.