"People don't buy what you do: they buy why you do it."
So, you want to start a new YP group in a small community? Trying to attract businesses and get rid of a "bedroom community" perception? Ready to try something new in your real estate sales?
Click below to watch a fantastic TED video about how people make decisions and how great leaders reach people on a level that inspires action. Simon does an excellent job explaining why we often think about our marketing/sales in the wrong direction--because people don't buy from you because you do something--they buy from you because they believe in what you believe in, and what you believe in drives what you do.