Search Engine Marketing Tactic
For Economic Development: Retargeting
Economic developers are always trying to find ways to be more targeted and strategic in their marketing efforts. One way to do that is through Search Engine Marketing, the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Among the biggest trends right now in Search Engine Marketing is retargeting, a form of Search Engine Marketing, retargeting is a digital marketing tactic that helps economic developers advertise to the 95% of people who visit a website but leave without converting to a lead or a conversation.
Here is a great video showing how retargeting works: