How to Win Site Selectors with Your Economic Development Website

Posted by Guillermo Mazier on Mar 18, 2011 11:20:07 AM

A Recap: How Site Selectors Are Using Your ED Website and How They Aren't

Site Selectors represent an estimated 60% of corporate site selection projects. The projects range from international supply chain analysis to local business re-locations; from globally known corporations to new business start ups. So how best reach them online with your most effective marketing assets—your website?

In an effort to help economic developers connect with and better understand their target audience, Atlas presented, along with site selectors Tracey Hyatt Bosman CEcD, Director of Grubb & Ellis' Strategic Consulting Group and Douglas van den Berghe, Managing Director of Amsterdam-based Investment Consulting Associates, How Site Selectors Are Using Your Economic Development Website Today and How They Aren't. This webinar provided attendees with the opportunity to get answers to their most pressing questions regarding how site selectors view their community online.

So, what DO site selectors need from your Economic Development Website?

  • Contact information
  • Incentive programs
  • Tax rates
  • Recent announcements
  • Industry-targeted info
  • Map of your territory
  • Largest employers
  • Area colleges and universities

What do site Selectors NOT need from your Economic Development Website

  • General labor statistics
  • Secondary source wage information
  • Real estate listings
  • Rankings

Did you miss the live presentation?

View the full video presentation here and let us know what you think!

Topics: Events & Webinars

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