I'm sure you've heard the buzz that has developed around social networking. Online communities like Facebook, Twitter, LinkedIn and LiveJournal are attracting more and more users and more and more advertising dollars and company time. Every single day.
In fact, according to research done by Deloitte, 30% of companies say that social media is a part of their marketing strategy. 18% of companies already have a Facebook page. And 14% of CEOs have a Twitter profile.
With all this jazz surrounding social media, what you need to know is: what is it? Who is on it? And how is it most effective?
Stick around and we'll address these questions in the next few days.