“The most transformative technology for economic development of our time,” says Columbia University’s professor of economics, Jeff Sachs, referring to the rise in mobile and internet technology. With the influx in demand for smart-phone devices of all makes and models such as, Apple’s Iphone or Google’s Android, it should come as no surprise that the use of mobile in today’s marketplace is a rapidly growing trend. In recent days, we have been asked the question, “Is the mobile phenomenon here to say?” And, “Why should economic developers leverage the use of mobile devices for their communities?”
According to The Nielsen Company, mobile Internet traffic in December 2009 was similar to total Internet use, with the largest audiences being seen for search, e-mail and social networking. This data suggest that people are searching for the product (your community) and the service (your organization) all from their mobile devices – devices that are capable of extra-ordinary tasks.