Leveraging Mobile for Economic Development

Posted by Guillermo Mazier on Sep 10, 2010 11:02:07 AM

“The most transformative technology for economic development of our time,” says Columbia University’s professor of economics, Jeff Sachs, referring to the rise in mobile and internet technology. With the influx in demand for smart-phone devices of all makes and models such as, Apple’s Iphone or Google’s Android, it should come as no surprise that the use of mobile in today’s marketplace is a rapidly growing trend. In recent days, we have been asked the question, “Is the mobile phenomenon here to say?” And, “Why should economic developers leverage the use of mobile devices for their communities?”

According to The Nielsen Company, mobile Internet traffic in December 2009 was similar to total Internet use, with the largest audiences being seen for search, e-mail and social networking. This data suggest that people are searching for the product (your community) and the service (your organization) all from their mobile devices – devices that are capable of extra-ordinary tasks.

Read more about mobile’s explosive growth

Moragan Stanley Analysts Report
Other trending facts:
  • According to industry estimates, by 2013 the U.S. will top 100% per capita penetration of mobile phone use
  • 200+ million Americans carry mobile phones—over half of the country’s population
  • 46% percent of mobile phone users in the US have 3G (internet)
<strong>Source: Experian via Mobile Marketing Watch</strong>

To meet this demand:

Atlas has designed a specialized mobile website that is the first of its kind in economic development. Our mobile sites include a regional profile, full contact information, news and events pulled from our Content Management System, an integrated property search and more. For more compelling facts on why economic developers should be capitalizing on mobile’s unprecedented rise, check out Nielsen’s Report here or give us a call (303) 292-3300 ext 232!

Reading this post from your mobile device? Check out the Bowling Green Chamber of Commerce’s mobile site from your smart-phone here!

Topics: Economic Development, Online Marketing

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