In an email last week, LinkedIn co-founder Reid Hoffman sent the email below to LinkedIn’s first million members, saying thank you. Not only were we honored to be considered (and thanked) for being early adopters (we were in the first .2 percent of all LinkedIn users), we believe so much in LinkedIn that we have made it a part of every economic development marketing strategy we have written in the last four years.
To you Reid, we say “Actually, thank you!” We are fervent supporters of LinkedIn and hope when you go public this year you keep adding the affordable, time saving, relationship-building tools you have built your company on.
At Atlas, we also encourage our clients to use LinkedIn. We believe wholeheartedly that it is one of the biggest opportunities for business-to-business networking available in the world today.
Here are a few of the reasons why we think so:
- Demographics are there.
There are over 100 million users of LinkedIn. Learn who they are.
- Site selectors are there.
Through our continued research with site selectors, there are a few key facts you should know.In a recent survey we did with 30 site selectors, we asked them “What social networks or tools, if any, do you use?” Here is what they said:
And, we asked them, in a different question: “What new media advancements have you seen that you think are valuable to the site selection profession?” Here is what they said:
All of the Fortune 500 companies have a presence on LinkedIn. Enough said.
Though LinkedIn does charge for premium features, we maintain there is no less expensive way to get introduced to the business-to-business contacts you target than through LinkedIn. Certainly less expensive than a flight to meet them in person, only to show up at their office and be turned away by their secretary, or hear they just chose to expand in Poughkeepsie.
Social media and social networks have confounded economic developers for the last few years and during that time there is no topic we have received more questions about. In the time since we joined LinkedIn, we have learned, experimented, failed, gotten better and invented new things (like LinkedIn widgets on websites).
The Atlas Team