For our real estate clients, this nice, little article offers you some great ways to evaluate how your website is performing. For example: did you know that "73 percent of sellers would hire an agent who uses video?"
14 Ways to Optimize Your Site For Real Estate Buyers:
- Make sure you have a personal site (not just a broker page).
- Move your picture.
- Put your contact info on the front page.
- Make sure you're up-to-date.
- Link to your listings.
- Have a URL for your niche market.
- Capture your leads.
- Post at least 20 pictures of your listing.
- Link to your blog and social media accounts.
- Take some video.
- Link to community information.
- Offer a mortgage calculator.
- Make those who contact you feel safe.
- Feature past client testimonials.