In today's competitive economic climate, communities are trying to reach and engage their audiences in the most efficient and cost effective ways. Communities are leveraging social media to recruit prospects, build partnerships locally, spur collaboration and really build their brand. And, one way in which cities, counties, regions and states are doing this is through developing a supporter base - brand disciples, Twitter followers and Facebook fans. So, "Which are better to have more of, followers or fans and how does this all affect your brand?"
According to eMarketer:
"Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle."