What is Your Story and How is it Different?

Posted by Guillermo Mazier on Jul 9, 2010 6:06:01 AM

In this very conversational podcast, two professional content strategists discuss their takes on your website content. In particular, how everyone is doing the same thing and if you want to get ahead in the world of online marketing, it's time to differentiate, it's time to own an authentic and different message about your community, service or product.

This is one of the key ingredients to an Atlas branding project: finding your differentiator and using every tool we have to communicate it. And, whether you're going through a branding process or not, finding your niche is never bad advice.

Listen to the whole podcast here.

Topics: Branding & Design

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