Atlas and the economic development profession are “atwitter” about Social Media. In fact, there are few topics more frequently talked about in Economic Development than Social Media – but only a handful of economic developers have found ways to make social media pay dividends for their organization.
One question people often ask is, "How do you respond when social media attacks your brand?" Posted by the folks at Mashable, these cases studies offer valuable insights on how you can avoid a social media crisis when it comes to your brand.
"For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook (Facebook), Twitter (Twitter) and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn on you and your brand."
Interested in talking about how social media can work for your community? We'd love to set aside some time to talk with you about one of economic development's most tweeted, posted and blogged about topics. Give us a call or send us a message at email@example.com to setup a time!
Don't want to talk? Check out Atlas' presentation on "Eight Things Economic Developers Should be Doing with Social Media."