Kristina Halvorson, a content strategy professional whose work I admire, published this article as a rebuttal to another popular social media writer's article. He says social media widgets will help make your website relevant. She says, wait a second, first, you need a content strategy.
"Make your corporate website relevant by having a well-founded, sustainable content strategy. Let that content strategy inform the kind of content you create and share, how you share it, how you engage, and how you react. Define process. Allocate resources to content creation and maintenance. Align on content governance policies and guidelines."
What do you think?