Your Logo Is Not Your Brand

Posted by Guillermo Mazier on Mar 5, 2010 12:41:43 PM

"Boiled down to its ultimate simplicity, a brand is really nothing more than a promise.

Fulfill that promise consistently, the brand remains strong and gets stronger. Break it, or have one that’s too vague in meaning and you’re either heading for trouble or going to have a real hard time of getting started."



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Topics: Branding & Design

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