Brands do Matter: Search Engines Say So

Posted by Guillermo Mazier on Nov 3, 2009 10:27:44 AM

Ken Cassar, VP-industry insights at Nielsen’s Online division, said a recent look at the top 50 search terms revealed only three that weren’t branded — and those were pornographic.

The rest of those search terms? Things like "Amazon.com," "Expedia," "Wikipedia." Brands that people know and trust.

Read the full article.

Topics: Branding & Design

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