Can You Improve Your Marketing Strategy in 5 Quick Steps?

Posted by Mariel DuPont on Jul 29, 2014 5:30:00 AM

5 steps? If only improving your economic development marketing strategy was so easy. What if we said it could be?


marketing-strategyAt worst, a marketing strategy is something you craft and never reference again.  At best, it is both a strategic and tactical document that guides your decisions for years to come. Here is a great article on how to improve your marketing strategy in 5 steps:

1. Analyze The Data: 

Identify your problem areas using tools to measure your projects data. 

2. Make Adjustments

Rinse and repeat on the initiatives that work, but change any ineffective marketing techniques. 

3. Focus on Top Customers

Think Pareto's principle- focus on the customers that bring the most sales for your organization. 

4. Stay Abreast of New Possibilities

Don't get stuck in outdated marketing techniques. Stay abreast of new technologies to keep your campaign fresh and to generate the most results. 

5. Be Consistent and Persistent 

Post frequently to gain a social media following. 


Read the full article here.


Here is what some other economic development communities are doing to taking their marketing plans to the next level:

http://www.iedconline.org/clientuploads/St.%20Charles%20Marketing%20Plan%202013.pdf 

http://www.iedconline.org/clientuploads/RTRP%20Marketing%20&%20Communication%20Plan.pdf 




Topics: Online Marketing

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