5 steps? If only improving your economic development marketing strategy was so easy. What if we said it could be?
1. Analyze The Data:
Identify your problem areas using tools to measure your projects data.
2. Make Adjustments
Rinse and repeat on the initiatives that work, but change any ineffective marketing techniques.
3. Focus on Top Customers
Think Pareto's principle- focus on the customers that bring the most sales for your organization.
4. Stay Abreast of New Possibilities
Don't get stuck in outdated marketing techniques. Stay abreast of new technologies to keep your campaign fresh and to generate the most results.
5. Be Consistent and Persistent
Post frequently to gain a social media following.
Here is what some other economic development communities are doing to taking their marketing plans to the next level: