How to Use User Generated Content to Boost Engagement About your City

Posted by Whitney Daly on Sep 30, 2014 12:00:00 PM

In 2008 there were whispers among the economic development community that “content is king.” But what offerpop_infographicdid that mean for cities, states and regions looking to engage their targeted audiences?

For some economic developers, that meant trying out social media platforms and in some cases getting fired for using them incorrectly.

For other economic developers, it meant producing valuable, relevant and timely content. This would come in the form of property information, guest bloggers and the beginning stages of crowdsourcing ideas. 

The team at Offerpop has put together an infographic full of ideas, such as using photos and videos from customers to aggregate customer reaction to your social campaigns:

Check it out!

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