Pro Bono Branding Project for NC Region

Posted by Lucy Bowman on Feb 11, 2019 2:48:45 PM

A few months ago, Atlas was approached by the International Economic Development Council (IEDC) to participate in a pro bono branding project for southeastern North Carolina. Representing 12 counties from Fayetteville to Wilmington, southeastern North Carolina felt major impacts from hurricanes Florence and Matthew that occurred only 22 months apart. Although the region has made significant progress in their recovery, many small towns in rural parts of the region have not bounced back from all of the damage caused by monumental flooding. 

I was fortunate enough to visit last week, meet with many different economic development and tourism representatives in the region, and learn about the amazing assets the community offers to businesses looking to expand or relocate. My hostess, Pam Bostic, of the Southeastern Economic Development Commission, was wonderful and passionate about the community where she was born and raised. Pam’s insights were invaluable. 

I stayed at a beautiful winery and inn in Elizabethtown. The Cape Fear Winery is a picturesque property with lovely grounds. The winery’s owner has an impressive collection of art and rock 'n' roll memorabilia, along with two in-residence peacocks!

Stay tuned to see how the Atlas creative team tackles the challenge of branding the region!

Fort Bragg Cape Fear Vineyard BBQ restaurant-1Mission BBQ Fayetteville North Carolina coastline

Topics: Branding in Economic Development, International Economic Development Council, Place Branding

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