As you may know, most of our clients are connected with economic development or community development. And, thus, most of those clients are focused on an audience that is mostly composed of site selectors and business executives.
Of course, when I came across this fascinating research, I had to share it. Execs are saying this: the internet is the most valuable research tool they have. It ranks higher than word-of-mouth and every other type of media.
Since this is your intended audience, it makes sense to pay attention to their shifting habits and opinions. In this case, specifically, it makes sense to take a long, hard look at your marketing efforts. Are they split up so that their percentages reflect the preferences of your audience? How much time and energy (and resources) are you pouring into your online marketing? In comparison with print ads, public relations, radio, TV and such.
If you aren't already really tapping into the online market, it's probably time to start.
And if your economic development marketing strategies need an online upgrade, why not touch base and see what suggestions we might have? Contact us.