Information. The Currency of Economic Development.

Posted by Polo Willman on Sep 11, 2015 12:29:00 PM


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Topics: Benchmarking, Metrics, Data

Community Marketers Realizing Greater Impact from Data

Posted by Whitney Daly on Mar 12, 2015 10:00:00 AM

Digital marketers are increasingly seeing a greater impact on their internal decision making from data. In a recent survey of 182 B2C, B2B, and agency marketers by management firm Conductor, over 70 percent of respondents said data made more, or much more, of an impact on decision making over the past year.

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Topics: Technology, Benchmarking, Digital Marketing, Data, Marketing Technology

How To: Building an Economic Development Marketing Team

Posted by Whitney Daly on Dec 30, 2014 1:34:29 PM

What are the best ways to build an awesome, effective, industry-leading economic development marketing team? If you’ve already constructed your dream team, props to you, because putting together a team who embodies such a crucial role within an organization is no easy feat.

We’ve learned a lot along the way, working to forge an innovative and forward-thinking group of marketers. Our colleagues at Kiss Metrics put together a list of six lessons, and a few of those hit close to home for us, which we’ve detailed and put our own spin on below. 

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Topics: Economic Development, Economic Development Marketing, Analytics, Benchmarking

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