Are email addresses “the high value currency of exchange on the web?” According to some, yes. Obtaining an email address is now valued as much as, if not more than, prospecting with someone in the flesh. Why? Both are considered leads, and both are considered warm leads. So what makes an email address so prized? Some say an email address is the lifeblood of any successful list, but to us, it’s so much more. It’s the gateway to communication, conversation, opportunity, and taking that next step with someone who’s ready to explore, join, and even buy with a company or organization.
Are you already publishing content on LinkedIn? If so, what strategies are working for you, and what type of content elicits the most reaction from your audience(s)? If you’re not yet publishing content on the professional networking site, here’s why you should start.