Information. The Currency of Economic Development.

Posted by Polo Willman on Sep 11, 2015 12:29:00 PM


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Topics: Benchmarking, Metrics, Data

Community Marketers Realizing Greater Impact from Data

Posted by Whitney Daly on Mar 12, 2015 10:00:00 AM

Digital marketers are increasingly seeing a greater impact on their internal decision making from data. In a recent survey of 182 B2C, B2B, and agency marketers by management firm Conductor, over 70 percent of respondents said data made more, or much more, of an impact on decision making over the past year.

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Topics: Technology, Benchmarking, Digital Marketing, Data, Marketing Technology

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