We came, we saw, we captured moments. Last week, Bradley Hein, our Associate Creative Director, led a group of models and videographers on a journey through the Cumberland Valley (Pennsylvania) to help share the community's tourism story via video - a strategy many in the destination marketing sphere are using to promote their places. Video is being used by businesses and communities A to Z to communicate a brand story, explain a value proposition, and build relationships with customers and prospects. And that's exactly what our team set out to do for the Cumberland Valley.
EDOs have varying marketing budgets. Depending on a plethora of different things like availability of private funding, access to grants, and fundraising efforts, an EDO might have $10,000 or $100,000 dedicated to promoting assets and marketing in general. There's no one-size-fits-all approach, but there are ways to stretch a small budget, and spend a large budget wisely. We can't forget, too, that boards and stakeholders often play a significant role in deciding where money is allocated, how it's spent, and what specific activities deserve it the most.
A few weeks ago, we brought you Old School vs New School Digital Lead Generation, where we talked about the importance - and impact - of digital lead generation. Guess what? We're back for more. It's not that we want to deliver the same message twice, but we want to show you that your peers are finding success from digital initiatives. They're driving awareness, leads, and revenue, and most importantly, ensuring their communities are part of the initial consideration set when corporate executives and decision influencers are evaluating business locations.