That's an IEDC Wrap!

Posted by Whitney Daly on Oct 6, 2016 10:44:21 AM
IEDC's 2016 Annual Conference in Cleveland was a huge success. And for a couple of different reasons. We saw - and connected with - many familiar faces and were able to meet a lot of new industry professionals too. We had the privilege of speaking at the conference, and our Innovate Like Apple presentation was well-received (due in part to Tom Lix's great delivery of his Cleveland Whiskey story). We hosted a fun and lively event at Hodge's, where everyone enjoyed food, drinks, and catching up in a casual and informal setting. (Thanks to all who attended!) We were able to have a lot of quality conversations with our current clients and some prospective ones too, sharing what we've been doing to help EDOs impact their communities and really make a difference. And lastly, we handed out 200 digital copies of our annual white paper that we've since been circulating via email and social media. 
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Topics: Economic Development Marketing, Economic Developers, International Economic Development Council

Free (Free!) Economic Development Marketing Tools

Posted by Whitney Daly on Jun 29, 2016 3:08:02 PM

Free normally gets people's attention. But to be honest, free doesn't always equate to relevant, quality, or substantial. Free can sometimes be synonymous with a catchy offer that initially draws you in but really is of no benefit or consequence. If you're like us, you want the best of both worlds. Free and favorable.

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Topics: Economic Development Marketing, Content Marketing, Economic Developers, Email Marketing

Creating Personas Creates Interaction in Econ Dev

Posted by Whitney Daly on Jun 15, 2016 2:03:23 PM


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Topics: Economic Development, Content Marketing, Economic Developers, Marketing Personas, Buyer Personas

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