If you had to grade your marketing efforts this year, what would you give yourself? Did your economic development organization blow it out of the water, or were your marketing efforts somewhat lackluster due to decreased budget or resources? Whatever your situation, it's important to reflect on what you did well, and what should be improved upon for next year. And while we realize that 2016 isn't over, starting this process before the end of the year will allow you to jump start your 2017 efforts as soon as January 1.
Free normally gets people's attention. But to be honest, free doesn't always equate to relevant, quality, or substantial. Free can sometimes be synonymous with a catchy offer that initially draws you in but really is of no benefit or consequence. If you're like us, you want the best of both worlds. Free and favorable.
Are email addresses “the high value currency of exchange on the web?” According to some, yes. Obtaining an email address is now valued as much as, if not more than, prospecting with someone in the flesh. Why? Both are considered leads, and both are considered warm leads. So what makes an email address so prized? Some say an email address is the lifeblood of any successful list, but to us, it’s so much more. It’s the gateway to communication, conversation, opportunity, and taking that next step with someone who’s ready to explore, join, and even buy with a company or organization.