More than ever, people are concerned about their retirement—up over 144 percent from 40 years ago. Will the money be there when I need it? Will I have enough? These are all questions employees are asking; many of them worried they’ll never be able to retire.
Agencies and marketing firms worldwide are implementing innovation labs and product incubators more and more, in an effort to satisfy both clients and internal staff. According to emarketer.com, 52% of those with either an innovation lab or a product incubator reported an increase of new business due to the applications, and nearly the same amount of those asked said higher employee retention was directly related to the innovation labs. So we want to know, does your agency or marketing firm employ such tactics?
After working with more than 140 economic development organizations here at Atlas Advertising, we’ve learned that most economic developers join the profession to make a difference in their communities, but many struggle to maintain the operational focus that is required to affect change and create outcomes.
Every community measures and defines success for economic development in its own way, and these measurements are essential in proving the effectiveness of projects and initiatives, and of an organization as a whole. As former economic developers and current marketing strategists, we sought a way to augment the efforts of EDOs and make economic developers’ lives easier and more efficient in attaining metrics that gauge community success.