What's the real return on investment of digital lead generation efforts? That's a heavy question. Obtaining, analyzing, and reporting on ROI can be a timely undertaking. So before we delve into results and figure out how to talk about the impact of digital activities, let's start by defining digital.
Attending a conference or tradeshow has its appeal—you’re able to get out of the office, escape the monotonous day-to-day tasks, and see and talk to people you don’t typically converse with Monday – Friday. However, if you’re simply going to an event for a change of scenery, it might be time to think about the real benefits you’ll reap from attending a work-related gathering.
Websites not performing to expectations is an age-old problem, and not just in the economic developmentindustry. Things like custom website design and development and conversion optimization aren’t million dollar businesses for nothing. So as an economic development organization, what should you be doing to ensure your website is putting in as much work as possible?