Chances are your EDO is online. But when it comes to your organization’s website, how would you describe it? One that’s simply online, or one that’s vibrant and engaging? In today’s world, the latter is crucial for economic development websites to succeed.
Are you already publishing content on LinkedIn? If so, what strategies are working for you, and what type of content elicits the most reaction from your audience(s)? If you’re not yet publishing content on the professional networking site, here’s why you should start.
Marketing automation can be important for any organization looking to streamline operations and process flow. By utilizing marketing automation, you’ll find that your organization uses far less resources dedicated to the marketing and promotion of your place. And why is that important? If you use less time and money on attracting people or businesses to your location, you can spend more time generating quality conversations with prospects. Quality conversations often lead to qualified leads, which can lead to increased jobs and capital investment for your region.