Atlas CEO Guillermo Mazier has been a Forbes contributor since 2017. The snippet below was taken from a recent article. Find Guillermo's bio and read all of his articles here.
Is it better to be really good at one thing, or fairly good at a multitude of things? Some time ago, HubSpot posted a blog on whether agencies should hire generalists or specialists, and while there was no definitive answer, we want to explore the same topic for the economic development industry. Before we dive in, what do you think? Should EDOs hire generalists to help them market their communities? An individual or company who lives and breathes marketing and is capable of crafting generic - but successful - campaigns? Or do they need specialists who understand the industry and the environment in which they operate? An individual or company who has specific experience working with economic developers and is capable of crafting targeted, unique, and community-centric campaigns?
You probably chose the city in which you live for a number of different reasons. Was it the proximity to other family members or friends? The draw of arts and culture? The short drive to outdoor recreation? The local amenities? Maybe it was the pull of a research center or university? And what about the job market, the ability of a city to lure talented workers, or the low unemployment rate that many places see year after year? Whatever your reasons for choosing the (in your opinion) best place to live and work, many cities still struggle to attract - or keep in many instances - their people. Specifically, young, educated, savvy, and talented people who make solid additions to a city's workforce.