Summertime travel season is quickly approaching. Does your family have its annual Disneyland trip scheduled? Or maybe you’ve decided to go international sans kids. Even a “staycation” sounds nice to us. Wherever you decide to go this upcoming summer, think of us as your strongest advocates to explore new places. After all, we’re relentlessly curious and proponents of discovery. We’re place marketing enthusiasts, and so it’s only natural we have a knack for travel.
More than ever, people are concerned about their retirement—up over 144 percent from 40 years ago. Will the money be there when I need it? Will I have enough? These are all questions employees are asking; many of them worried they’ll never be able to retire.
Salespeople and the act of selling have been around forever. The art of selling, and how it is accomplished, has seen countless transformations over time, and it can be argued, mulled over, drug through the mud which techniques work best, which turn potential customers away, those that really “seal the deal” and so on. Most in sales, however, would probably agree on one thing: it’s truly an art, and there’s not one right way or one wrong way of doing it.
After reading through a Harvard Business Review article, it’s important to note that much of what we thought was working in sales, might not be. Rather than simply asking our potential customers what they like or dislike, what they need or could do without, it might be time we, as salespeople, tell them what they need and how a given product or service might “cure an ailment” within their business or operation.